Yo we bringing it west coast style!
LA is good. 4 out of 6 cars in the Fred Segal parking lot are black benzos:
We hung out with these two kids Austin and Eric yesterday.
They were tight. Super good kids and just great to be around. We need to do stuff like that all the time. WAY BETTER than a focus group. WAY BETTER. Too much good stuff to type about, but one key thing was these guys do not shop like we do. They DO NOT look at little details and look at every single product in a store. They just roll in there, look around for a couple minutes and only pick up the few things (mostly shoes) that catch their eye. They are ALL ABOUT COLORS and simple styles that they recognize such as the nike blazer shoe or nike windrunner jacket. That is what drew them in, the colors & materials. Oh, also, they are EXCITED to go to a Footlocker. That is like their spot. A sporting goods store like Dicks's is just for ankle braces and maybe compression underwear type stuff. Anyways, look forward to putting more together to share with everybody when we get back.
Here is Austin's favorite shoe:
Shopped til we dropped today. Major thing that came out of it. DO A FEW KEY STYLES AND BLOW THEM OUT with different colorways/materials/emboss/whatever. We saw it everywhere and it just works great. Vans shoes is a great example. Nike does it, little brands do it, fashion brands do it. Basically, everything is becoming a blank of sorts. It's not just tees that are being customized anymore... Here is an example of the same bag with 3 different embosses:
Alright. I'm done with the bloggosphere. Way more stuff, but I've had it.
Rob, thanks for setting up the blog! Pretty cool to be keeping record this way and sharing ideas.
Back to you NYC!
I'm lovin' it! Definatly think thats how things are getting rolled out these days, costing is too big an issue while "customizability" is too important to our customers. I noticed a dude last night that was wearing a satin batting jacket thing, skinny jeans, some plane shoes, but his new era hat was red with a silver print. It was like a t-shirt for your cranium!
ReplyDeleteThose bags are dope!